The Target Audience For Our Film

To research the target audience for our film, I looked on YouGov Profiles LITE to discover the likely demographics of the audience.

Below is a table from Wikipedia outlining Social Grades:

Grade	Social class	Chief income earner's occupation
A	upper middle class	Higher managerial, administrative or professional
B	middle class	Intermediate managerial, administrative or professional
C1	lower middle class	Supervisory or clerical and junior managerial, administrative or professional
C2	skilled working class	Skilled manual workers
D	working class	Semi-skilled and unskilled manual workers
E	non working	Casual or lowest grade workers, pensioners, and others who depend on the welfare state for their income

People who like a classic Film Noir (Double Indemnity) are often male and in their 50's with the social grade of ABC1; they also work in Entertainment, Law and Media and Publishing. General interests include politics, exhibitions and international news.

However, with the Neo Noir Sin City, although the social grade is ABC1 and the gender is also male, the age of the people who like this movie is between 25-39. The general interests of these men include movies, video games and music.

The TV series Misfits contained a Neo Noir episode (outlined in my Neo Noir Blog Post), unlike other Neo Noirs, the demographics for the people that like this are females aged 25-39. The social grade is the same (ABC1), but general interests include movies, television and science.

From this, I have learnt that it is not always correct to assume that the target audience is males; despite this, the audience for our film will be men with the social grade of ABC1. The age of our audience is young adults (under 30's) as it contains experiences from teenage actors, but they experience adult lives. After looking at general interests on YouGov, it has given us clear methods of advertisement for our film: television adverts, movie trailers, radio advertisement and internet adverts.